David Carr of the New York Times reports that, TriCityNews, a newspaper serving Monmouth County, New Jersey does not make its editions available on the Web, and has no intention of doing so. Except for a display of ad and product information, there’s no link to the news section of the paper. Okay, don’t believe it. Click here and see for yourself.

“Why would I put anything on the Web?” Carr quote the paper’s owner and publisher Dan Jacobson. “I don’t understand how putting content on the Web would do anything but help destroy our paper. Why should we give our readers any incentive whatsoever to not look at our content along with our advertisements, a large number of which are beautiful and cheap full-page ads?”

It’s tempting to call Jacobson’s attitude counter-intuitive, but it’s actually completely intuitive and logical. It’s also completely successful: according to Carr,

Into the teeth of a historic recession, the newspaper had just published the biggest issue in its history. The product is double-digit profitable, and it has been growing at a clip of about 10 percent a year since it was founded in 1999, right about the time the Web was beginning to put its hands around print’s neck.

Carr thinks it’s too early to call it a trend. TriCity is pretty much mom-and-pop in size and local in distribution. It may simply be that a lot of old-fashioned people like to read an old-fashioned newspaper the old-fashioned way, with newsprint on their fingers. At the same time, some major newspapers and magazine are rethinking this Information Wants To Be Free gimmick, which is truly counter-intuitive, especially when your bottom line is plummeting because nobody’s paying for clicks and Web ad revenue is not as lucrative as the paper version.

Look for a retrenchment of the “Free” business model to be a theme of the year to come. The Reformation started with an itemized list of complaints posted on a church door. Maybe the modern equivalent will be launched in Monmouth County, New Jersey.

Read the Times’s piece in detail. Go ahead. It’s free!

RC

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